Cookie Policy

1. Introduction to Cookies and Tracking Technologies

This Cookie Policy explains how LuxeLease Co., Ltd. ("LuxeLease," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website, use our mobile applications, or interact with our online services.

Cookies are small text files that are placed on your computer, smartphone, or other device when you visit our website. They are widely used to make websites work more efficiently and provide a better user experience, as well as to provide information to website owners about how their site is being used.

This policy should be read in conjunction with our Privacy Policy, which provides additional information about how we collect, use, and protect your personal information.

2. Types of Cookies and Technologies We Use

We use various types of cookies and similar technologies to enhance your browsing experience and provide personalized services. Our cookies can be categorized into several types based on their function and duration:

2.1 Session vs. Persistent Cookies

• Session Cookies: Temporary cookies that are deleted when you close your browser
• Persistent Cookies: Cookies that remain on your device for a specified period or until manually deleted

2.2 First-Party vs. Third-Party Cookies

• First-Party Cookies: Set directly by our website and controlled by LuxeLease
• Third-Party Cookies: Set by external services and partners we work with

2.3 Similar Technologies

• Web Beacons: Small graphics used to track email opens and website usage
• Pixel Tags: Invisible images that help us understand user behavior
• Local Storage: Browser storage for enhanced functionality
• Flash Cookies: Data stored by Adobe Flash Player

3. Detailed Cookie Categories and Purposes

3.1 Strictly Necessary Cookies

These cookies are essential for the website to function properly and cannot be disabled. They enable basic functions like page navigation, access to secure areas, and form submissions.

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, helping us improve its performance and user experience. All information is aggregated and anonymous.

3.3 Functional Cookies

These cookies remember your preferences and provide enhanced, personalized features to improve your experience on our website.

3.4 Marketing and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They also help us measure the effectiveness of our marketing campaigns.

4. Third-Party Services and Cookies

We work with various third-party services that may place cookies on your device. These services help us provide better functionality and understand how our website is used:

4.1 Analytics and Performance Services

• Google Analytics: Provides detailed website analytics and user behavior insights
• Hotjar: Offers heatmap analysis and user session recordings for UX improvement
• Google Tag Manager: Manages and deploys marketing and analytics tags

4.2 Marketing and Advertising Services

• Google Ads: Enables targeted advertising and conversion tracking
• Facebook Pixel: Tracks conversions and builds custom audiences for social media advertising
• LinkedIn Insight Tag: Provides conversion tracking for LinkedIn advertising campaigns

4.3 Functional and Integration Services

• Google Maps: Provides location services and mapping functionality
• YouTube: Enables embedded video content on our website
• Zendesk: Powers our customer support chat functionality
• Stripe: Handles secure payment processing for our services

These third parties have their own privacy policies and cookie practices, which we encourage you to review. We are not responsible for the privacy practices of these third-party services.

5. How We Use Cookie Information

The information collected through cookies helps us provide better services and improve your experience in several ways:

5.1 Website Functionality and Performance

• Session Management: Maintaining your login status and preferences during your visit
• Form Completion: Remembering information you've entered in forms
• Shopping Cart: Keeping track of vehicles you're interested in
• Load Balancing: Ensuring optimal website performance and speed

5.2 Personalization and User Experience

• Content Customization: Showing relevant vehicles and services based on your preferences
• Language Settings: Displaying content in your preferred language
• Search History: Providing quick access to previously viewed vehicles
• Recommendation Engine: Suggesting vehicles that match your interests

5.3 Analytics and Improvement

• Usage Analysis: Understanding how visitors navigate and use our website
• Performance Monitoring: Identifying and fixing technical issues
• A/B Testing: Testing different versions of pages to improve user experience
• Conversion Tracking: Measuring the effectiveness of our marketing efforts

5.4 Marketing and Communication

• Targeted Advertising: Showing relevant ads based on your interests and behavior
• Campaign Attribution: Understanding which marketing channels are most effective
• Retargeting: Reaching out to visitors who have shown interest in our services
• Email Personalization: Customizing email content based on your preferences

6. Managing Your Cookie Preferences

6.1 Browser-Based Cookie Management

Most web browsers allow you to control cookies through their settings. You can:

• View Cookies: See which cookies are stored on your device
• Delete Cookies: Remove existing cookies from your browser
• Block Cookies: Prevent all or specific types of cookies from being set
• Receive Notifications: Get alerts when cookies are being set
• Set Exceptions: Allow cookies from specific websites while blocking others

6.2 Browser-Specific Instructions

• Google Chrome: Settings > Privacy and security > Cookies and other site data
• Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Manage Website Data
• Microsoft Edge: Settings > Cookies and site permissions > Cookies and site data
• Internet Explorer: Tools > Internet Options > Privacy > Advanced

6.3 Mobile Device Cookie Management

• iOS Safari: Settings > Safari > Privacy & Security > Block All Cookies
• Android Chrome: Chrome app > Settings > Site settings > Cookies
• Mobile Apps: Check individual app settings for cookie and tracking preferences

6.4 Third-Party Opt-Out Tools

• Google Analytics: Use the Google Analytics Opt-out Browser Add-on
• Facebook: Adjust your ad preferences in your Facebook account settings
• Industry Opt-Out: Visit the Digital Advertising Alliance opt-out page
• Network Advertising Initiative: Use their consumer opt-out tool

7. Impact of Disabling Cookies

While you have the right to disable cookies, please note that doing so may significantly affect your experience on our website:

7.1 Functional Limitations

• Login Issues: You may need to log in repeatedly during your session
• Form Problems: Information entered in forms may be lost when navigating between pages
• Preference Loss: Your language, search, and display preferences will not be saved
• Shopping Cart: Items may not remain in your cart between sessions

7.2 Personalization Loss

• Generic Content: You'll see generic content instead of personalized recommendations
• Repeated Information: You may see the same information or offers repeatedly
• Search History: Previously viewed vehicles and searches will not be remembered

7.3 Performance Impact

• Slower Loading: Some pages may load more slowly without performance cookies
• Reduced Functionality: Certain interactive features may not work properly
• Error Tracking: We may not be able to identify and fix technical issues as quickly

8. Cookie Security and Data Protection

We take the security of cookie data seriously and implement various measures to protect the information collected:

8.1 Security Measures

• Encryption: Sensitive cookie data is encrypted using industry-standard protocols
• Secure Transmission: Cookies are transmitted over secure HTTPS connections
• Access Controls: Strict controls on who can access cookie data within our organization
• Regular Audits: Periodic security audits of our cookie implementation and data handling

8.2 Data Minimization

• Purpose Limitation: Cookies only collect data necessary for their specific purpose
• Retention Limits: Cookie data is automatically deleted when no longer needed
• Anonymization: Personal identifiers are removed from analytics data where possible

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will:

• Website Notice: Post the updated Cookie Policy on our website
• Date Update: Update the "Last updated" date at the top of this policy
• Email Notification: Send email notifications for significant changes to users who have provided consent
• Prominent Display: Display prominent notices on our website for major policy changes
• Consent Refresh: Request renewed consent for new types of cookies or tracking technologies

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.

10. Contact Us

If you have any questions about this Cookie Policy, our use of cookies, or wish to exercise your rights regarding cookie data, please contact us:

We will respond to your inquiries within 30 days of receipt. For urgent cookie-related concerns, please call our customer service line during business hours.